About BitPet

A Norwegian Game Studio



BitPet® started as the idea xPet by Alf Inge Wang, co-founder of Kahoot!, and professor of game technology at the Norwegian University of Science and Technology (NTNU). The idea for the game is based on research in co-located social engagement using game technology, and how video games can motivate physical activity. The concept went through a feasibility study at NTNU School of Entrepreneurship, where Mathias Grønstad studied. We started prototyping the game in early 2020, and the BitPet company was founded in September 2020. The project has received funding from; StartupLab, The Research Council of Norway, NTNU Discovery, Innovation Norway, The European Space Agency, and The Norwegian Space Agency. BitPet also placed 2nd out of 110 entries in the MyGalileoSolution contest hosted by the European GNSS Agency. BitPet® is currently a registered trademark in the EU, USA, UK, and Norway.

BitPet is more than just a game. We are determined to establish a new generation of exergames with a global appeal, making physical activity fun and social for everyone.


Our purpose is to improve people’s physical and mental well-being in a fun and social way.


Core Values


Great achievements always start with great ambition, and so we strive to have a large and positive impact on society.


We value outstanding performance and excellence in our pursuit of creating remarkable products.



We believe that remarkable products stem from great talent working in collaboration.

We are intellectually curious with a 'growth mindset', and continually search for new knowledge in our pursuit of creating innovative products to better the world.

Sponsors and partners

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